A modern and safe bike helmet that appeals to two generations at once. With the Youn-I 2.0 model, Abus has succeeded in bridging the gap between adult and youth helmets. Adults are role models for children and therefore they should also wear a bicycle helmet. Many of the serious brain injuries in bicycle accidents could be prevented by doing so. However, especially women with a narrow head often do not find the right helmet. With the simple, but at the same time modern look fulfills both the need of youthful cyclists and the need of many women for a bicycle helmet for narrower heads. The Youn-I 2.0 convinces with a simple, urban and fashion-conscious look that appeals to both generations.