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Simonswerk

Front door hinges BAKA Protect 4030 3D FD

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Galaxus and Digitec have launched a new, AI-supported shopping tool designed to help customers navigate its enormous product range. The shop’s 500 individual buying guides dedicated to TVs, laptops, vacuum cleaners and other complex products  help users find the right product in just a few clicks.

New AI buying guides launched to support Galaxus shoppers

Products from quintessential US brands such as Coca-Cola, Nike and Mars might soon see a fall in European order numbers. A representative survey conducted in five European countries has revealed that in response to punitive US tariffs, over 60 per cent of consumers want to increase their consumption of European products. As long as they aren’t more expensive, that is.

Poll shows majority of Europeans want to boycott US products

The generational shift is in full swing at Galaxus and Digitec. In 2024, customers aged 40 generated more sales at the online shop duo than younger customers for the first time. And those over 60 are catching up especially quickly.

From gamers to gardeners – how Galaxus and Digitec’s customer base is changing

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