What is it for? The long-lasting texture is versatile and can be applied effortlessly. It stays perfectly in place for up to eight hours. Who is it for? For all women who want great eyes with little effort. Why is it special? The smooth texture glides easily over the eyelids and can be used in a variety of ways: as eyeshadow, to define, to brighten or for a sexy smokey eye effect. The shades, from subtle to rich, stay on for up to eight hours without settling into fine lines, crumbling or changing colour (completely waterproof). How do you use it? Apply to the eyelid with your fingertips and blend out - done. The waterproof formula removes perfectly.