What is it for? A true original. This award-winning eyeliner combines the precision of a liquid eyeliner with the ease of a gel texture – waterproof for up to 12 hours, sweat and humidity resistant. Who is it for? For all women who want a liquid eyeliner that stays perfect for a long time. What makes it special? Highly pigmented, the gel texture allows for stunning "looks" ranging from subtle to dramatic. Easy to apply, long-lasting, color-true, and smudge-proof. How to use it? Dip the tip of the Ultra Fine Eyeliner Brush (sold separately) fully into the gel texture and gently wipe off any excess color. Work quickly, applying the eyeliner in short, even strokes close to the lash line – from the inner corner of the eye to the outer corner.