Goldwell Elumen Play hair colors are ready-to-use semi-permanent colors. No developer is needed. The colors adhere to the outer and inner cuticle layers, where they gradually fade true to tone. The unique technology of Goldwell Elumen Play hair colors ensures outstanding color shine and gives the hair a healthy appearance.

Features:

• Semi-permanent hair color
• Ready-to-use mixture, no developer required
• Ammonia-free, no oxidation
• Goldwell Elumen Play hair color technology
• The Elumen Play HDmax technology ensures that the dyes adhere to the outer and inner cuticle, allowing them to fade true to tone over time. The Shine and Care technology provides excellent color shine. The glow effect adds brilliance and a healthy look to the hair.

Application:

Step 1: Apply Elumen Play to clean, dry hair. Use enough color mass for an even result. Wear suitable gloves.

Step 2: Let the color develop for 30 minutes without heat. With heat, allow the color to develop for up to 20 minutes.

Step 3: Rinse the hair with warm water until the water runs clear. Shampoo with Elumen Color Shampoo and condition with Elumen Color Conditioner or Elumen Color Mask.

Note: To achieve a clear shade, bleach or lighten the hair to a level of 9-10.