The Kevin Murphy Color.Me Ice Toner is a permanent hair color formulation for professional and personal use, packaged in a 100 ml container. This toner creates cool, ashy tones that neutralize unwanted warmth and yellow undertones in blonde, silver, and lightened hair, resulting in a clean, icy finish. The ammonia-free formula helps maintain hair structure while providing long-lasting color that can resist fading for up to 8 weeks with proper care. Developed with Kevin Murphy's commitment to quality, it contains nourishing ingredients like keratin and amino acids to support hair strength and shine during the coloring process. Suitable for all hair types seeking cool-toned results, the application requires mixing with a developer (sold separately) according to precise mixing ratios for optimal performance. The creamy consistency ensures even coverage from roots to ends without dripping, making it manageable for various application techniques. For best results, a strand test should be conducted 48 hours prior to full application to confirm the color outcome and check for sensitivities. Store in a cool, dry place away from direct sunlight to maintain product effectiveness. This toner is part of the Color.Me permanent series and offers reliable color correction and tone enhancement for well-groomed blonde and lightened hair shades.