The L'Oréal Professionnel Majirel hair color in the shade 10.31 Platinum Blonde Gold Ash is a permanent hair color formula specifically designed for professional salon use. With a content of 60 ml, it offers comprehensive gray coverage of up to 100 percent while providing a vibrant, long-lasting color with enduring shine. The innovative Ionene G technology protects and strengthens the hair during the coloring process, while key ingredients such as cetearyl alcohol, ammonium hydroxide, and propylene glycol ensure care and moisture retention. This vegan formula contains no animal-derived ingredients and is suitable for all hair types when applied by trained professionals. The Majirel hair color represents an advancement in professional hair coloring technology, offering stylists reliable color performance with protective properties that enhance the overall condition of the hair. The compact size is ideal for precise color mixing in the salon.

• Up to 100% gray coverage for an even color result
• Ionene G technology protects and strengthens the hair during coloring
• Vegan formula without animal-derived ingredients for ethical use
• Long-lasting shine and vibrant colors over time.