Behind the scenes

"They know me - they don't know you!"

19.6.2024

Translation: machine translated

Shortly before the European Championship kicks off, we in Germany are also taking part in the advertising championship with a prominent footballer in the TV block. And with none other than Lukas Podolski. But that doesn't make us a typical football advert.

Football advertising is a celebrity circus. And more so than ever for an international championship in your own country. This year, we are also doing the dubious honour of hosting the event in Germany. And with none other than former national player and football world champion Lukas "Poldi" Podolski.

Self-irony instead of cliché

But that's all our new adverts have in common with the usual celebrity football adverts. Because here too, as in our other TV adverts, we break painfully honestly with the usual advertising clichés. And with a good dose of self-irony, just like Lukas Podolski in this case. As in other campaigns of this type, Poldi turns his celebrity into money in the new Galaxus films. But in an ironic and honest way. You may have already seen one or two of the adverts in the last few days before kick-off.

Do you want to see all the films?

You can watch all eight films that will be broadcast during the European Championship exclusively here:

Straightforward and direct - even in real life

What we can confirm to all Poldi fans after the shoot in Warsaw a few weeks ago: Poldi also likes short sentences in real life. And despite all his fame, he's not at all aloof, likeable, direct and absolutely straightforward. We definitely had a lot of fun filming with him despite the tight schedule.

Impressions from the shoot: Everything took place in a hall.

The shot on goal was quick. And the lyrics faster than the adverts make it seem.

Self-deprecating, straightforward and likeable: that's how we experienced Poldi during filming.

What do you think of the campaign?

Let us know what you think in the comments below.

12 people like this article

Julia Dürr

Senior Brand Communications Manager

Julia.Duerr@digitecgalaxus.ch

Globetrotter. Mountain child. Water baby.

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