Seven years later: Alex Rogo, the hero of "The Goal," is managing several companies within the UniCo corporation. When these companies are set to be sold off, Alex pulls out all the stops to ensure they—and he—are not sold at a loss, in a thrilling race against time. With its predecessor "The Goal," Eliyahu Goldratt wrote the bestselling novel in the business genre. Now he continues the success story. This time, the focus is on marketing—through the theory of active market segmentation, Goldratt once again provides a fantastic foundation for business revolutions. And last but not least, he finally reveals how the story of Alex Rogo continues...