The classic business book as a graphic novel. Process optimization made more accessible than ever: Manager Alex Rogo is given an ultimatum by the company’s leadership. He must significantly improve the profitability of his factory within three months, or it will be shut down, resulting in hundreds of employees losing their jobs. A chance reunion with his former professor helps him rethink and seek new solutions. For Rogo, it becomes a race against time - and for readers, an equally thrilling and entertaining story. The key elements of the Theory of Constraints developed by Eliyahu Goldratt are uniquely visualized in this graphic novel! "The Goal" is one of the most successful business books of all time.