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Company news

Every second German enjoys sex toys

Alex Hämmerli
4.11.2020
Translation: machine translated

No prude Germans: anal plugs, dildos, vibrators and latex vaginas are not only widespread in Germany, they are also much loved. According to a representative survey conducted by the online department stores' Galaxus and the non-profit organisation Jugend gegen AIDS, almost one in two Germans use sex toys.

Specifically, 14 per cent of Germans use their sex toys alone, 21 per cent with one or more partners and 11 per cent both alone and with others. A further 11 per cent do not yet use sex toys but are curious. And just over 40 per cent are not interested in sex toys at all.

You can find the interactive graphic here.

You can find the interactive graphic here.

You can find the interactive graphic here.

Three out of four do it themselves

The survey also shows that almost three quarters of Germans masturbate (62 per cent), with 30 to 39-year-olds being the most diligent (73 per cent). Incidentally, at 73 per cent, men masturbate significantly more often than women. For the latter, it is only six out of ten.

You can find the interactive graphic here.

You can find the interactive graphic here.

Women, on the other hand, orgasm significantly more often with a sex toy than men (15 per cent women vs. 5 per cent men), while men orgasm more often without a toy or partner (33 per cent men vs. 24 per cent women). However, Germans are by far the most likely to climax together (51 per cent). This is particularly true with increasing age. However, five out of one hundred women have never had an orgasm.

You can find the interactive graphic here.

Our faithful companions

In three out of four cases, people who use sex toys do so at least once a month and in one out of three cases at least once a week. Three out of a hundred even enjoy their sex toys so much that they treat themselves to one or more climaxes every day. The over-60s stand out here in particular, with one in ten sex toy users enjoying their time in retirement to the full.

You can find the interactive graphic here.

Information on the study

  • Conducting institute: Appinio GmbH
  • Number of participants: 1,008 people (m/f/d) in Germany
  • Age groups: 16 to 65 years old
  • Method: online survey
  • Representativeness: The study is nationally representative of the German population in terms of age and gender

About youth against AIDS

About Appinio

Company portrait Galaxus

Contact for media professionals

Galaxus Deutschland GmbH

Digital Communications Manager
Schützenstraße 5, 22761 Hamburg
Direct phone: +49 40 334 614 776
Email: media@galaxus.de

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Alex Hämmerli
Senior Public Relations Manager
Alex.Haemmerli@digitecgalaxus.ch

At digitec and Galaxus, I’m in charge of communication with journalists and bloggers. Good stories are my passion – I am always up to date.


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