Finally, you can style while you blow dry with the new ghd aura hairdryer for fast, ultimate volume and super sleek shine. With two ground-breaking technological innovations, ghd aura offers a truly new blow-drying and styling experience that delivers luxurious volume and a sleek, shiny finish. Unlike other hair dryers, the brand new laminair technology delivers up to 65% more concentrated, non-turbulent airflow. This means the other sections of hair are not tangled while working on a strand, giving you exceptional styling precision and control over the hair. What does this mean for your hair? Amazingly smooth and shiny results. Meanwhile, innovative cool-wall technology keeps the outer barrel and nozzle cool enough to touch, so you can style much closer to the roots for impressive volume. Plus, the new ghd aura is 60% quieter and lighter for an even more comfortable blow-drying and styling experience.